Our offer for hospitals
The four-point programme for more patients and more revenue
On the basis of your specific market and competitive situation, we develop a communication concept with you that contributes to meeting your business objectives. The elements: analysis, objectives, target groups, messages, strategy, measures, evaluation instruments, time planning, resource planning. In doing so, we pay attention to an optimal relation between profit and expenditure – by utilising measures that are demonstrably successful.
Your communication must be oriented at the information needs of the patients. They want to know whether they can trust their clinic. They look for information on:
- Your medical quality
- The people that work in your hospital
- The equipment of your hospital
- The course of the hospital stay
Your clinic website plays a crucial role in this. We prepare your website and advertising material in a way that patients find the exact information they are looking for. In doing so, we draw on the results of communication studies on the information need of patients.
Advertise your quality, because your good quality is your best argument.
The following are particularly suitable for this:
- Data of the external quality assurance (AQUA) and routine data
- Results of your patient surveys
- The qualification and reputation of your doctors in charge
- Innovative diagnosis and operation techniques in the clinic
We support you in conveying your quality data in a way that can be easily understood by patients – on your website (with our web tool quadata), in your brochures, flyers, at events, in media relations.
Referrer retention is one of the central disciplines in clinic marketing: 54% of patients are directly referred by resident physicians (Customer Research 2007). Many clinics retain referrers with IT-based referrer portals or interconnectedness of medical care.
Furthermore, professional communication on an equal footing is a crucial retention factor. With the help of the “Medizinische Kaufkraft-Index” (MKKI – medical buying power index), we assess unexploited referrer potentials with our partner Arztdata. We determine the information needs of your referrers and define objectives, messages and measures of a strategically designed referrer communication.
HELIOS ENDO-Klinik Hamburg
HELIOS Ostsee-Klinik Damp
Katholisches Marienkrankenhaus Hamburg
Berufsgenossenschaftliches Unfallkrankenhaus Hamburg
Rheinische Kliniken Düsseldorf
Henry Friedrich Meyer
Owner and Managing Director
Tel: +49 40 317864-10
Fax: +49 40 317864-64
Our special offers in clinic marketing:
Recruitment marketing for clinics
How to attract assistant doctors and nursing staff read more
Advertise your quality read more
How clinics collectively bolster their position read more